MOBE | Privacy policy

MOBE Privacy Policy

MOBE, LLC and its affiliates (“MOBE,” “we”, “us,” “our”) provide self-management guidance services (the “MOBE Programs”) in combination with online and mobile services, including, but not limited to the MOBE Website (“” or the “Website”), widgets, computer programs, and mobile applications hosted by or on behalf of MOBE. The MOBE Programs may be offered by MOBE on its own behalf and/or on behalf of a sponsoring organization (“Sponsor”), such as your health plan, your employer, or a healthcare provider.

MOBE respects your privacy and we are committed to protecting it through compliance with this Privacy Policy (“Policy”). This Policy explains how we handle the personal information we collect in connection with your use of the Website and MOBE Programs and how we use and disclose that information. This Policy applies to information collected by MOBE through the Website, as well as information collected through other means, such as by telephone or MOBE's digital application. “Personal Information” for purposes of this Policy means information, alone or in conjunction with other information, that identifies, or reasonably may be used to identify, you including, but not limited to, your name, address, phone number, or email address.

Please note that this Policy is distinct from a Notice of Privacy Practices, which you may have received from your health plan or healthcare provider. A Notice of Privacy Practices is a special notice required by a federal privacy law known as “the HIPAA Privacy Rule”. If your MOBE Program participation is being sponsored by your health plan, the Personal Information that you provide to MOBE is considered Protected Health Information and we will safeguard it in accordance with all applicable state and federal requirements regarding the privacy and security of health information. MOBE will only use or disclose the Personal Information that we collect from or about you as allowed by applicable state and federal law, the terms of our agreement with your health plan and its Notice of Privacy Practices (collectively “Plan Privacy Policies and Law”). The Plan Privacy Policies and Law may be more limiting than this Policy. If that is the case, the Plan Privacy Policies and Law control how we may use or disclose your Personal Information. For example, in this Policy we say that we may use your contact information to send you information about opportunities, products or services provided by MOBE – we will only do this if the Plan Privacy Policies and Law allow us to. In addition, we will only use or disclose your Personal Information as allowed by the Plan Privacy Policies and Law. For more information, please refer to your health plan’s Notice of Privacy Practices.

This Policy is also subject to the provisions of our Terms and Conditions, available at which are incorporated herein by reference. Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, you should not use the Website or MOBE Programs. By accessing or using this Website and/or the MOBE Programs, or by clicking to accept or agree to the Policy when that option is made available to you, you accept and agree to be bound and abide by this Policy to the extent that it does not conflict with any applicable Plan Privacy Policies and Law.

If you are under 18 years of age, your parent or guardian must agree to this Privacy Policy on your behalf by clicking to accept or agree when that option is made available. This Policy may change from time to time. Your continued use of the Website and/or MOBE Programs after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.

Children Under the Age of 13

The Website and MOBE Programs are not intended for children under 13 years of age. We do not knowingly collect any personal information from children under the age of 13. If we discover that a child under the age of 13 has provided us with personally-identifying information, we will take steps to delete the information as soon as possible.

What Personal Information We Collect


You have the option of establishing a user account on (a “User Account”). When you sign up for a User Account, you are required to provide an email address and to create an account password. All data entered via the website is stored securely.

We collect industry standard log data about the browser and operating system you are using, the address of the external or internal page that referred you and your IP address at the time of account creation.

Self-Management Guidance Services

In order to provide the self-management guidance services that are a part of your MOBE Program, we collect information directly from you and also from our business partners, such as the healthcare provider(s) or health plan involved with your participation in a MOBE Program, if any.

How We Use Your Personal Information

MOBE will not use your Personal Information for purposes other than those listed in this Policy unless we obtain your consent first. MOBE uses your Personal Information to:

  • Provide you, as applicable, with the self-management guidance services included in your MOBE Program;
  • Analyze Website usage and improve the Website;
  • Analyze MOBE Program usage and improve MOBE Programs;
  • Deliver to you any administrative notices and communications relevant to your use of the MOBE Programs;
  • Provide you with updates regarding MOBE Programs;
  • Perform internal research and development and project planning;
  • Troubleshoot problems with the Website and/or MOBE Programs, and detect and protect against error, fraud, or other illegal activity; and
  • Enforce the MOBE Terms and Conditions.

MOBE will not sell, rent, transfer, disclose or otherwise permit the use of your personal information by advertisers or other third-parties for direct marketing purposes. From time to time, MOBE may send you information about opportunities, products or services provided by MOBE, if permitted by any applicable Plan Privacy Policies and Law.

Disclosure to Third-Parties

MOBE will not sell your Personal Information to third parties. At times and as permitted by any applicable Plan Privacy Policies and Law, MOBE may disclose Personal Information to third-parties that provide services to you. Most significantly, MOBE may provide Personal Information to: (i) your healthcare providers (e.g., physicians and pharmacists) to give them insight into your Program activity to assist in treating you; and (ii) your insurance company, health benefit plan or other third-party payers. For more information about how your information may be used or disclosed by your Program Sponsor, please refer to your Sponsor’s Notice of Privacy Practices, if applicable, or contact your Program Sponsor directly.

MOBE may also share your personal information with third-parties who support or provide services to or on behalf of MOBE such as information processing, order fulfillment, product delivery, customer data management, customer research, market research, services enhancement or evaluation, and other similar services. We require these third-parties to protect your information in the same manner as MOBE is required to protect your information in accordance with any applicable Plan Privacy Policies and Law.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our Terms and Conditions or protect our operations or other users, or if we are required to do so by any applicable law, rule, regulation, subpoena, or other legal process. Additionally, in the event of a reorganization, merger, or sale, we may transfer any and all personal information we collect to the relevant third-party, subject to any applicable Plan Privacy Policies and Law.

Use of Aggregated Anonymous User Data

MOBE may disclose non-personally identifiable aggregated user data, such as aggregated gender, age, height, weight, and usage data (without the inclusion of a user’s name or other identifying information) to:

  • Organizations approved by MOBE that conduct research into health and wellness;
  • Companies providing products and services to MOBE related to the Website and MOBE Programs;
  • Users of MOBE Programs for purposes of comparison of their personal health and wellness situation relative to the community of other users; and
  • Third-party payers, or any other party to evaluate the efficacy of the Program, or for any product development, research or evaluation, scientific, care management, or other purpose.

Cookies and Other Technology

A cookie is a small piece of information that is placed on your computer by your browser when you visit certain websites. You can find more about the use of cookies on
As you navigate through and interact with our Website, we use a type of cookie called a service cookie to help us make our website work efficiently for you. Our service cookie remembers your registration and login details as well as your IP address as you navigate between pages of our website.

We may also use analytic cookies for the purpose of measuring and analyzing Website usage and activity. An analytic cookie may use a web beacon, which is a transparent graphic image, to capture this usage data.

We may allow the use of third-party cookies to help us analyze certain online activities and improve the Website and MOBE Programs. For example, these service providers may help us measure the performance of our online campaigns or analyze visitor activity on We may permit these service providers to use cookies and other technologies to perform these services for MOBE. We do not share any personal information about you with these third-party service providers, and these service providers do not collect such information on our behalf. Our third-party service providers are required to comply fully with this Policy.

You can choose to delete cookies from your device or block them from being stored on your device by adjusting your browser settings (normally found under ‘Options’ or ‘Tools’ or ‘Help’). However, the Website experience may be impacted or the full functionality of the Website may not be available to you. By using the Website with your browser settings adjusted to accept cookies, you consent to our use of cookies and other technologies as described in this Privacy Policy.


From time to time, MOBE may also ask you to participate in surveys designed to help improve MOBE Programs. Any Personal Information provided to MOBE in connection with any survey will be used only in relation to that survey and as elsewhere set forth in this Policy.

Your Right to Delete Your Account

If you would like to cancel your User Account, you may do so by emailing When you request cancellation of your User Account, we may retain your account information, subject to the terms of this Policy and our legal obligations and may continue to use the data associated with your User Account to continue to provide you with the self-management guidance services included in your MOBE Program or as otherwise permitted by any applicable Plan Privacy Policies and Law.

Accessing and Correcting Your Information

You may contact us if you wish to view and/or correct the personal information that MOBE has about you, and we will use commercially reasonable efforts to accommodate your request. You may also contact us if you believe that any inaccurate or inappropriate information has been obtained or provided to others through your use of the Website or MOBE Programs.

Email Communications from Us

We may provide our registered users with summaries of their User Account data and email alerts with respect to program engagement. We may also allow users to subscribe to email newsletters.

Data Security

We use a combination of firewall barriers, encryption techniques, and authentication procedures, among others, designed to protect the security of your data and to protect MOBE accounts and systems from unauthorized access.

When you register on, MOBE requires a password from you for your privacy and security. This password is stored in an encrypted fashion on our systems.

It is important to understand that these precautions apply only to our Website and systems. We exercise no control over how your information is stored, maintained or displayed by third-parties or on third-party sites, except to the extent the sites are storing or using the data pursuant to a contract to do so on our behalf.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. If you believe that your user name and/or password have been compromised, you should immediately change your password and email We are not responsible if someone else accesses your account through registration information they have obtained from you or through a violation by you of this Policy or the MOBE Terms and Conditions. If you have a security-related concern, please email

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on the Website.

California Residents

California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding our disclosure of personal information to third-parties for their direct marketing purposes. To make such a request, please contact us at:

California law requires that we disclose how MOBE responds to web browser “Do Not Track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information (as that term is defined in California law) about a consumer’s online activities. Our Website does not currently support “Do Not Track” codes. That is, MOBE does not currently respond to or take any action with regard to “Do Not Track” requests.

California Consumer Privacy Act: For California Residents

Users Outside the U.S.

Information that is submitted to this Website will be collected, processed, stored, disclosed and disposed of in accordance with applicable U.S. law. If you are a non-U.S. user, you acknowledge and agree that MOBE may collect and use your information, as discussed in this Policy, outside your resident jurisdiction. In addition, such information may be stored on servers located outside your resident jurisdiction. U.S. law may not provide the degree of protection for information that is available in other countries. By providing MOBE with your information, you acknowledge that you have read this Policy, understand it, agree to its terms and consent to the transfer of such information outside your resident jurisdiction. If you do not consent to the terms of this Policy, please do not use the Website or the MOBE Programs.

Contact Us

This website is operated by MOBE, LLC. To ask questions about this Privacy Policy or our privacy practices, contact us at:

Updated 3.4.2021